September 6, 2008.
New eCOGRA 'Affiliate Trust Seal' Program Holds iGaming Affiliates To The Highest Standards Expected Of Online Casino And Poker Operators.
Fortune Affiliates named the first reputable
igaming affiliate program
to receive the new eCOGRA "Affiliate Trust Seal". eCOGRA, the independent,
non-profit standards authority of the online gaming industry, oversees game fairness, online player protection and responsible operator
conduct. Just as the organisation's "Safe and Fair" Seal has identified the most reputable online casinos and Internet poker rooms, the new
eCOGRA Affiliate Trust Seal now recognises affiliate operators that observe the same standards of fairness, excellence and
webmaster protection. Fortune Affiliates, the operator of trusted and reputable group of online casino and poker sites -
Fortune Lounge, was awarded the Seal after a thorough audit and on-site inspection.
"We are extremely honoured to receive the very first Affiliate Trust Seal," said a spokesman for Fortune Affiliates. "The process
was a tough one, but as our Affiliates have always known, we have always held ourselves to very high standards."
"We're very happy for Fortune Affiliates, and not the least bit surprised to see them achieve this honor," commented
Casino Affiliate Programs Founder and President Louis Fabiano. "One of CAP's premier certified partners, Fortune Affiliates is
one of the largest, oldest, and most respected groups in the Microgaming family, and fully deserving of being the first affiliate
program awarded with the prestigious eCOGRA seal."
Like eCOGRA's accreditation process for gambling site operators, the new service introduces detailed best business practice standards
for affiliate program companies, backed by a strict inspection and sophisticated monitoring system and the display of the new
eCOGRA Affiliate Trust Seal.
To display the new Seal, gambling affiliate programs must demonstrate that their program establishes, enforces and monitors best practice
standards. Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly and on time, and that they
have controls in place to accurately link online players to affiliates.
Fortune Affiliates, which administers thousands of affiliate marketers of the Fortune Lounge group of casinos, poker and bingo rooms,
was chosen to participate in a pilot project with eCOGRA during its year of study and standards development. The new standards, which
underwent an extensive on-site audit and inspection during the Fortune Affiliate pilot project, are a set of generally accepted
principles (eGAPs) for online casino and poker room affiliates.
Although there are others monitoring affiliate programs, eCOGRA provides the most public, structured and formal on-site approach and
ensures adherence to consistent standards through regular monitoring and full annual reviews carried out by highly qualified
inspection and auditing compliance teams.
"The eCOGRA Affiliate Trust initiative is more about actually going and visiting the management and operations of affiliate programs,
gaining direct access to check relevant player and affiliate data to ensure that affiliate members are being treated fairly," said
eCOGRA CEO Andrew Beveridge.
Details of the Fortune Affiliates program and information on the online casinos, poker and bingo rooms included in the program are
available at FortuneAffiliates.com. The eCOGRA Affiliate Trust program is described in detail at www.ecogra.org/affiliates
About Fortune Affiliates
Fortune Affiliates is an online gaming affiliate program offering above-average commissions for player
recruitment, cutting-edge promotions, detailed reports and tracking, and world-class support. Established over 7 years ago, Fortune
Affiliates has earned a reputation for building strong and trustworthy partnerships. They were the first to receive the eCOGRA
Affiliate Trust Seal and are a gold member of the Association of Players, Casinos and Webmasters.
About Fortune Lounge
Fortune Lounge is one of the longest running casino groups on the web today. Fortune Lounge includes well-established and recognised
brands like Platinum Play, 7 Sultans,
Royal Vegas and Vegas Palms
as well as Poker Time, Platinum Play Bingo and Royal Vegas Mobile. Multiple
currencies are supported including USD, CAD, EUR and GBP and languages available include English, Dutch, French, Italian, Portuguese,
Greek, Russian, Spanish and German.
About eCOGRA
eCOGRA is a non-profit London-based organisation that sets online casino
and poker standards and provides an
international framework for best operational and player protection practice requirements, with particular emphasis on fair and
responsible gambling. These are enforced through inspections and reviews, and continuous monitoring. Accreditation is open to all
software companies and online casino and poker room operators. Accredited companies are entitled to bear the “Safe and Fair” seal,
indicating to players everywhere that all operational systems and games are fair and continuously monitored to consistently high
standards. After a year of research and development, the organisation has just launched the Affiliate Trust Seal program that
recognises casino and poker affiliates that adhere to the same high standards.
Related Articles:
1. PartyGaming Brands Achieves eCOGRA Accreditation And Receives.. (02/09/2008)
2. eCOGRA Responsible Gambling Standards Described As.. (26/03/2008)
3. A Study Of The Most Frequent Cause Of Online Casino Operator.. (18/02/2008)
4. Emphasis On Real Regulation Boosts Interest In eCOGRA (17/10/2007)
5. eCOGRA: World's Largest Study Of The Online Gambler Revealed (27/01/2007)
Back to September 2008 Casinos News
